Printed yoga mats release a very strong but harmless odor when first unwrapped. 
Please unroll and air out your mat for 2-3 days before use. 
Spot clean with our yoga mat wash or damp cloth with cold water and mild detergent. 
The mat may fade and become brittle and unusable if exposed to the sun for extended periods of time. 
We recommend storing your mat in a mat bag when not in use. 
Learn more about how to remove that new yoga mat smell.